Do you know your customer journey map?
So ...What is a customer journey map.
On the surface, customer journeys may seem simple - you offer a service and your clients buy it.
80% of customers now consider their whole experience with a business/company to be as important as the service itself.
How can your business meet these expectations and ensure every customer journey is smooth?
Customer journey mapping starts with:
➡️A visual story of your customers’ interactions with you and your business. This exercise helps you step into your customer’s shoes and see your business from their perspective.
This visual story can be mapped with pen and paper...that's not hard right?
Firstly, all the possible customer touchpoints are mapped out and note any actions and triggers including emails, contact forms, questionnaires, booking appts, sending invoices etc
Why is customer journey mapping important?
Customer journey mapping is important, because it is a method approach to better understanding your customer expectations and is crucial for optimising the customer experience.
One of the most important aspects of the customer experience is personalisation. Recent research found that 84% of customers feel that being treated like a human rather than a number is crucial.
Using a CRM like Dubsado will enable you to give the same consistent customer experience to ALL of your clients.
Check out this pdf which talk all about the customer journey, what to be aware of and how to create one. CLICK HERE